Dr Robert Lustig on The Hacking of the American Mind – Episode 902

: Episode 902 – Dr Robert Lustig, MD, MSL, author of Fat Chance and the speaker on the famous YouTube video Sugar: The Bitter Truth, joins Vinnie to talk about his new book The Hacking of The American Mind. Dr. Lustig talks about the difference between happiness and pleasure, how serotonin and dopamine affect us, and the plot by the food industry to get us all addicted to their food.

DR ROBERT LUSTIG 

• The guy Vinnie has been following forever
  • Dr. Lustig is the BEST
• Has over 7 mil views on his above YouTube vid
• His new book, The Hacking of The American Mind came out September 12th!
  • About what people have done to our brains
  • The word “hack” used to mean prank
    • Now it is – clever solutions to accomplish problems
      • White Hack
  • Black Hack is a negative thing
  • Hacking computers has taken on a negative message
• Hacking humans = how substances, food, other people alter us
  • Bad food alters our mind
• Further, we have confused pleasure and happiness which in turn allows us to GET hacked
• Pleasure vs Happiness
  • Pleasure
    • short term
    • visceral
    • achieved alone
    • taking
    • achieved with substances
    • leads to addiction
    • dopamine
  • Happiness
    • long term
    • ethereal
    • in groups
    • giving
    • cannot be achieved with substances
    • never leads to addiction
    • serotonin
• Happiness is more important and better to experience than pleasure!
• Dopamine addictive, serotonin is not
  • Dopamine is what your brain releases when you try addictive drugs
  • Serotonin when you feel a wave of joy from being with the people you love
  • Act with your receptors differently