Fitness Confidential Podcast

The Expo West Experience – Episode 2466

March 25, 2024

Episode

 

Fitness
Confidential

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Episode 2466 – On this Monday’s show Vinnie Tortorich and Anna Vocino discuss advice from a soda company, Anna’s Expo West experience, and more.

Fitness Confidential with Vinnie Tortorich cover art
Listen · Episode 2466The Expo West ExperienceMar 25, 2024 · 68 min
0:001:07:30
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Running the Asylum

  • After sharing thoughts about caffeine & Vinnie’s new neighbor, they discuss getting daily steps in. (3:00)
  • They were sent an infographic poster from “CardioSmart.” (12:00)
    • It describes how much sugar people ate 100 years ago vs now—from 2 lbs per year to over 150 lbs per year, which is 3 lbs. weekly!
    • Anna describes other items on the poster.
    • The poster is a general infographic about sugar, but it also tells approximately how much sugar you “should” have.
    • The amount suggested is low, but approximately what is found in a can of soda.
    • The poster is sponsored in part by Coca-Cola.
    • So the underlying message appears to be, that you can lower sugar, but still have room for soda.
    • It’s not unlike Barilla Pasta sponsoring a study that says pasta is good for you.
    • It appears that the inmates are running the asylum.
  • You can let food companies know you disapprove of their products simply by not buying them. Choose with your wallet.

The ExpoWest Experience

  • They explain what it is. (29:00)
  • They talk about premade cookies you can buy at grocery store bakeries. (33:00)
  • Anna shares her Expo West experience while running her Eat Happy Kitchen booth. (35:15)
    • She’s been presenting to all kinds of buyers and investors who are very interested.
  • There was a “beanless coffee” product she tried; as a result, Vinnie explains what “Postum” is. (41:00)
  • It is a real challenge to be able to package good food and have it be shelf-stable. (47:00)
    • Even healthy options she found still had sugars.
  • She had some amazing interactions overall and is looking forward to what comes of it.
  • She knows she has amazing products and she received all kinds of positive feedback!
  • Anna’s upcoming Eat Happy Italian book is on the way.

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