Episode 2873: Vinnie Tortorich and Jaspr founder Mike Feldstein discuss clean indoor air, building a business around giving, and an early Black Friday deal for listeners.
Live from Jaspr House
- Vinnie drove to Austin, Texas, to record in person. It’s only the second time in the show’s history that he has recorded outside his own studio. (0:30)
- He first had Mike on the show after the California wildfires, when he was looking for a way to get smoke out of a home. (2:00)
- Mike describes Jaspr House, a home on Lake Austin where the team gathers, hosts partners and events, and gets together every Friday. (4:00)
- It has a 20-person sauna, and Vinnie found a cold plunge and an assault bike out by the water.
- Jaspr recently hosted a team jiu-jitsu invitational right on the property. (7:30)
- Eight teams of four, 32 competitors from all over the country, and a $20,000 cash prize.
- It started with Darren, who applied for a customer support job. Mike built his schedule around his jiu-jitsu training. (8:30)
- Darren also gifts Jasprs to local jiu-jitsu gyms.
- Mike calls Jaspr an air education company that happens to make the world’s best air scrubber. (12:00)
The Business of Giving
- Vinnie points out that most bosses would tell an employee to chase their dream on the side. (13:00)
- Some brands spend $50,000 to $100,000 a day on ads. Mike would rather put that money into helping people and doing impactful things in the community. (13:30)
- Vinnie compares it to Patagonia, except Jaspr is doing it from day one. (16:30)
- Jaspr gifts air scrubbers to schools and covers the filters. (17:00)
- Mike mentions a study in Finland where absences dropped by almost 30% after air purifiers went into classrooms.
- Vinnie shares a story about Paul Newman giving away his Rolex. If you can’t give something away, you don’t own it. It owns you. (19:00)
- Jocko Willink’s team flew in from San Diego to compete in the invitational. (21:00)
Vinnie’s Jaspr Story
- Vinnie drove 23 hours over two days to get to Austin. (24:30)
- He has two Jasprs at home, and the one in the bedroom has made a big difference in his wife’s snoring. (25:30)
- He retells his Concept 2 rower story. (27:00)
- After a full year of rowing, the rower was almost perfectly clean inside. The dust was in the Jaspr’s filter instead.
- He now leaves it on 24 hours a day. Mike says it costs pennies a day to run. (29:30)
- Even with construction going on upstairs, the house has no dust. (30:00)
- Jaspr House has a Jaspr in nearly every room. (30:30)
Why Indoor Air Matters
- Jaspr launched in May 2020, and its first 1,000 customers were doctors and dentists. (33:00)
- Dentists in Ontario had to put an air purifier in every room, and a stronger unit meant less time between patients.
- Mike’s background is wildfire smoke, hurricane cleanup, and mold remediation. (33:30)
- Cities treat our water, and many of us filter it at home, but nobody filters the air. (35:00)
- Mike says the average home they test has air 5 to 10 times dirtier than the outdoor air. (35:30)
- Homes are built so tight that, without filtration, the air sits like a stagnant pond.
- Jaspr’s logo is a tree because nature already makes great air. (36:30)
- When Vinnie and Serena moved to Virginia, they refused to buy a newly built “formaldehyde home.” (37:30)
- Air, water, food, and sunlight come first. Supplements build on top of that foundation. (39:30)
- One side effect of owning a Jaspr: you might become an “air snob.” (40:30)
- Vinnie admits he was completely skeptical at first. (41:00)
- Mike explains his gifting approach with the story of the oak tree and its 10,000 acorns. (42:00)
- Vinnie shares how he started Pure Vitamin Club at his kitchen table to make the world’s purest vitamin. (43:00)
An Early Black Friday
- Mike explains why Jaspr saves its biggest discount for this time of year. Two years ago, they sold out for over three months. (45:00)
- Jaspr filters are moving to coconut carbon, and new filters will have white end caps instead of turquoise. (46:30)
- If your Jaspr ever breaks, they ship you a brand new one. If it isn’t a game changer for you, they’ll buy it back at full price and cover the return shipping. (48:30)
- Jaspr has a discount code, VINNIE, that gets you $350 off through the end of November. (50:00)
- That’s $50 more than Jaspr’s Black Friday deal. After November, code VINNIE still gets you $200 off.
- Go to Jaspr.co for more information or to purchase.
- The first 10 listeners who share their Jaspr story with the Jaspr team will get a free filter. (52:00)
- Vinnie loves archery, and Mike is building an archery range on the property. (53:30)
- Vinnie shoots recurve and has sent over 7,000 arrows downrange this summer.
- The switch to coconut carbon saves about 1,000 trees a year and removes odors, formaldehyde, and VOCs better. The price isn’t changing. (57:00)
- Jaspr is working on ways to repurpose about 2,000 returned steel shells. (59:00)
- You’ll find Pure Coffee Club, Eat Happy Kitchen, and Grazly products at PureVitaminClub.com. (1:00:00)
Important Reminders
- Get Vinnie’s e-book here: https://nsng.vinnietortorich.com/product/intro-to-nsng/
- Don’t forget to get Anna’s new book Eat Happy Cocktail Hour!
- You can order it here: https://eathappycocktailhour.com
- It’s also available in Vinnie’s Book Club here: https://tinyurl.com/eathappycocktail
- Eat Happy Cocktail Hour features cocktails, mocktails, and appetizers, and it’s out now.
- Order and get bonus goodies!
- You can order from a wide variety of booksellers at https://eathappycocktailhour.com/
- Please save your receipt from wherever you order; you’ll need it for your bonuses!
- Check out the Aletha Hip HookTM that Vinnie uses to reduce pain and increase mobility:
You can purchase your own through Vinnie’s website here: https://vinnietortorich.com/hook
- Anna’s products are now linked to Pure Vitamin Club’s website. You can also purchase them under the “Food and Snacks” section.
- https://purevitaminclub.com/collections/food-and-snacks
- Vinnie hopes to add other products as well, all of which will be health-related.
Book a consultation with Vinnie for guidance on your goals. https://vinnietortorich.com/phone-consultation-2/
More News
- Serena has added some clothing and beauty product suggestions to Vinnie’s Amazon Recommended Products link.
- Don’t forget to check out Serena Scott Thomas on Days of Our Lives on Peacock.
- “Dirty Keto” is available on Amazon!
- You can purchase or rent it here. https://amzn.to/4d9agj1
- Please watch, rate, and review it!
- Eat Happy Italian, Anna’s second cookbook, is available!
- You can go to https://eathappyitalian.com
- You can order it from Vinnie’s Book Club. https://amzn.to/3ucIXm
- Anna’s recipes are in her cookbooks, on her website, and on Substack. They will spice up your day! https://annavocino.substack.com/
