Episode 2810 – Vinnie Tortorich welcomes Dr. Ben Bocchicchio, and they discuss the business of fitness, gaining expertise, creating opportunity, and more.
The Business of Fitness
- Both Ben and Vinnie were in the fitness business before it became mainstream. (4:00)
- They exchange stories from the early days of their careers; much of it was based on hard work and lucky timing.
- Both are in the business of helping people get strong and healthy.
- The carrot the client is looking for: losing weight, being lean, and being strong, so focus on that.
- Also, the “healthy” trend in the 1980s was high-carb, low-fat dietary rules. (22:00)
- Many doctors are tired of “sick care” and are now offering concierge services to help people get truly healthy again. (35:00)
- Both Vinnie and Ben have been approached by doctors who want to know more details about their fitness business.
- If you are aiming to be in the fitness business, know what you’re doing with good, solid evidence. (47:00)
- Just start with a small idea and look for opportunities.
- The plan shouldn’t be to get rich; the plan should be to help people.
- Be willing to work hard, do good, fair, and honest work. Don’t wait for opportunity, create it. (52:00)
- You can find Dr. Ben Bocchicchio at https://drbenbo.com
- ALSO: Anna’s products are now linked to PureVitamin Club’s website. Look under the “Food and Snacks” section to purchase them there, too. (58:30)
- Anna’s next cookbook, Eat Happy Cocktail Hour, is filled with cocktails, mocktails, and appetizers and is available for pre-order right now.
- If you pre-order, you’ll get bonus goodies!
- You can preorder from a wide variety of booksellers at https://eathappycocktailhour.com/
- Save your receipt from wherever you preorder, you’ll need it for your bonuses!
- Physical Release Date is October 2026
A New Sponsor
- Jaspr Air Scrubbers has a discount code, VINNIE, that gets you $200 off for a limited time.
- Jaspr offers a lifetime warranty.
- Go to Jaspr.co for more information or to purchase. (1:05:00)
You can book a consultation with Vinnie to get guidance on your goals. https://vinnietortorich.com/phone-consultation-2/
More News
- Serena has added some of her clothing suggestions and beauty product suggestions to Vinnie’s Amazon Recommended Products link.
- Don’t forget to check out Serena Scott Thomas on Days of Our Lives on the Peacock channel.
- “Dirty Keto” is available on Amazon!
- You can purchase or rent it here.https://amzn.to/4d9agj1
- Please make sure to watch, rate, and review it!
- Eat Happy Italian, Anna’s second cookbook, is available!
- You can go to https://eathappyitalian.com
- You can order it from Vinnie’s Book Club. https://amzn.to/3ucIXm
- Anna’s recipes are in her cookbooks, on her website, and on Substack —they will spice up your day! https://annavocino.substack.com/
