Episode 1936 – On this Friday episode, Belcampo’s very own Anya Fernald joins Vinnie to discuss her company, transparency and integrity in meat marketing, lies about alternative meat, and more.
ANYA FERNALD
- Anya is the co-founder and CEO of Belcampo, one of the fabulous sponsors of this show.
- She has worked in animal agriculture.
- Anya loves animals and wants to improve livestock outcomes.
- She started her own company because she believes in better treatment of livestock.
- This is not only better for the animals but it’s also better for the environment and the people.
- Small, smart farming is good for the soil.
- This is not only better for the animals but it’s also better for the environment and the people.
- Factory farmed meat is the problem, not family farm meat.
- You can shop her store online!
- She was vegan for some time and vegetarian for 10 years.
- But she began to play offense on defense.
- Further, meat is important and healthy in our diets.
INTEGRITY IN MEAT MARKETING
- This is where Vinnie gets his high quality but affordable meat.
- A little bit ago, there was some drama with the company.
- A former employee appeared to have ordered from a different company than was listed.
- The company found out at the same time as the public.Â
- Belcampo ran a full audit on purchasing in 2019 and 2020 and published the results.
- They took accountability for the issues, but believe this will not happen again and they will provide more transparency moving forward.
- A former employee appeared to have ordered from a different company than was listed.
- There is a level of rigor on everything with respect to compliance.
- Belcampo’s labels match the product — they make sure.
- She wants to be part of the change in meat production and selling.
- They’d love to be a bigger community with integrity and accountability.
