Episode 1728 – On this Sunday School episode, Gina Grad joins Vinnie Tortorich to talk kid influencers, insidious marketing tactics, weird Wikipedia, Michael Phelps madness, and more.
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INSIDIOUS MARKETING
- There is a whole population of kids who have thousands or millions of viewers on YouTube or social media.
- They are paid a great deal to promote/share really unhealthy products and foods.
- They call them social influencers.
- Advertisers are taking advantage of this new avenue to promote their terrible products.
- There’s a study on this.
- It has empirical data on how many of these videos are used to market terrible products, garnering over one billion views.
- Michael Phelps also has a similar history.
- He was pushed by media as saying he consumed certain products and ate 14,000 calories a day.
- Later, he debunked this.
- He was pushed by media as saying he consumed certain products and ate 14,000 calories a day.
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