Episode 2477 – On this Friday’s show Vinnie Tortorich welcomes author and adventurer Will Cockrell and they discuss mountaineering, the business of Everest, and more.
The Business of Everest
- There is a change in how articles are consumed today, which led Will to write his book instead. (3:00)
- He has written for magazines about adventuring, mountaineering, and more.
- He’s always had a passion for outdoor adventuring. (6:00)
- They discuss the famous “bottleneck photo” from Everest and how guides have made of business of helping the inexperienced. (13:00)
- They talk about the importance of timing and weather patterns.
- Some of the hikers don’t have any experience.
- Vinnie asks Will about the deadliest day on Everest back in 1996. (19:45)
- Eight climbers died, and Will shares details of the story. (40:00)
- They talk about the mistakes that were made.
- Will explains what “the dog pile” is. (46:30)
- The book discusses the expansion of the business of climbing Everest and what it’s like today.
- Will’s book covers from 1992 to today. (54:00)
- You can purchase the book called “Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World” https://amzn.to/49PYLuo
through Vinnie’s book club here. https://amzn.to/4aEPgiy
- You can purchase the book called “Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World” https://amzn.to/49PYLuo
- Look for Vinnie’s NSNG® VIP Community and sign up for the waitlist!
- Go to https://vinnietortorich.com/vip to sign up!
[the_ad id=”20253″]
