Vinnie Tortorich

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The Business of Everest with Will Cockrell – Episode 2477

by Vinnie Tortorich

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EPISODE-2477-The-Business-of-Everest

Episode 2477 – On this Friday’s show Vinnie Tortorich welcomes author and adventurer Will Cockrell and they discuss mountaineering, the business of Everest, and more.

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The Business of Everest

  • There is a change in how articles are consumed today, which led Will to write his book instead. (3:00)
    • He has written for magazines about adventuring, mountaineering, and more.
    • He’s always had a passion for outdoor adventuring. (6:00)
  • They discuss the famous “bottleneck photo” from Everest and how guides have made of business of helping the inexperienced. (13:00)
    • They talk about the importance of timing and weather patterns.
    • Some of the hikers don’t have any experience.
  • Vinnie asks Will about the deadliest day on Everest back in 1996. (19:45)
    • Eight climbers died, and Will shares details of the story. (40:00)
    • They talk about the mistakes that were made.
    • Will explains what “the dog pile” is. (46:30)
  • The book discusses the expansion of the business of climbing Everest and what it’s like today.
  • Will’s book covers from 1992  to today. (54:00)
    • You can purchase the book called “Everest, Inc.: The Renegades and Rogues Who Built an Industry at the Top of the World” https://amzn.to/49PYLuo
      through Vinnie’s book club here. https://amzn.to/4aEPgiy
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