: Episode 984 – Podcaster and Vodka company owner Steve Merila talks about his successful NSNG weight loss journey and how he sold his lucrative beer company to start a vodka company because he felt vodka was a better fit with his NSNG lifestyle. Steve also talks about his podcast It’s All About Her, gives Vinnie some unwelcome fashion advice, and asks Vinnie about his glory days.
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LOSE WEIGHT
- Steve hails from Minnesota where he lives with his awesome, Norwegian wife Kjersten
- A runner in highschool, was slim at this point
- Started eating to medicate because his family and he had issues
- Got up to 210 lbs lifting
- His brother passed away and he got married within a month
- Awful marriage – got up to 235 lbs
- Ultimately landed at 290 lbs
- Got divorced and started trying to work on himself
- Usually around 250
- Found NSNG but had trouble committing for awhile
- So tough for him to commit, largely because he owned a beer company
- He tried to partially commit himself, but it didn’t work
- Once he finally committed to NSNG, he sold his brewery
- This was after he remarried to the right woman, got more reasonable cars, and the like
- He became happy, and then gained the ability to lose weight and commit
- He lost the chip on his shoulder
- Went down to 218 and did a 17 mile, 15 hour hike fat-adapted!
- Ate meat and cheese and never got hungry
- Now, he owns a vodka company
- It is called “Her Spirit Vodka”
- 50% of profits go to female entrepreneurs
- His podcast also features many powerful women – check it out!!!
- It is called “Her Spirit Vodka”