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- Vinnie was trying to sell a book
- He was told he needed an online presence
- Dean Lorey called him and told him this
- He took to Google and tried to figure out how he could ‘go viral’ so to speak
- Decided a podcast was the way to go
- He called Anna, and it’s all history
- Back at the time, Anna was blogging gluten free
- Didn’t realize why she was still gaining weight, etc
- Then adapted them all to NSNG® and thus the cookbook was born