: Episode 923 – Vinnie and Pure Coffee Club Co-Founder and CEO Andy Schreiber talk about the fine art of coffee cupping (tasting) and the extreme measures they have taken to create perfect high-end coffee roasts that are different from any other coffee company’s offerings.
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COFFEE CUPPING
- For those of you who aren’t aware, Andy and Vinnie started a coffee company
- Check it out here
- Launching soon!
- They are releasing three awesome roasts
- All very different, delicious and unique!
- Two blends, one single origin
- Beans coming from all over the world
- Africa, North America, South America
- Vinnie and Andy have been traveling a ton trying to perfect their roasts, discover good blends
- They are very serious about what is in their products
- No white labeling
- They are very serious about what is in their products
- To taste the roasts they think up, they do something called “coffee cupping”
- The wine tasting of coffee
- Aerate the coffee, take a slurp, swish it around and spit it out
- The high end people were impressed by Vinnie’s sophisticated palate
