: Episode 723 — Peter Shankman joins Vinnie Tortorich on this Friday show to talk self-starting, Peter’s career, and Faster Than Normal, an e-world that works to help people’s brains work faster.
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PETER SHANKMAN
- Founder of HARO
- Vinnie was on his podcast, as well
- Check out his website here
- “A Public Relations all-star who knows everything about the new media and then some.” -NY Times
- Google his Ted Talk!
- “Stop chasing likes, start doing more likable things!”
- Brand everything because if you don’t brand it, someone else will
SELF-STARTING
- Vinnie genuinely has no idea how the podcast and book have become so successful
- Peter has his own methodology for self starting
- You figure out what you’re good at, and you do it a lot
- Vinnie is good at talking and being controversial, so this makes sense
- You figure out what you’re good at, and you do it a lot
- You set up systems to avoid doing the things that get you off course
- Peter wrote his last two books entirely on planes
- Nobody can bother him on planes
FASTER THAN NORMAL
- Peter works to help folks unlock their brains and make them work faster
- If you know the intricacies of your brain, you can use your brain faster and more effectively
- ADD/ADHD can be used as a gift
- Peter believes that because he knows his brain very well and has studied his brain, he gets about 3 extra hours out of every day
- Scheduling is important!
- Having a running clock is the way to go
- Especially for those with ADHD, a physical reset can be very important
- For example, Vinnie shoots or does archery to reboot his brain
- Peter will do some pushups before he goes into a meeting
- Get your adrenaline going a bit
